Without quality content, you don't have a website. Become a better sentient writer (and designer) in the digital world. Because every word counts.
The 4 Cs of great writing
Have you ever been unsure how to present your content, or overwhelmed by the entire writing and publishing process? Yes, writing is hard. Yet it is structured and follows certain rules. That helps.
But there's more to it if you want to create content that stands out. You also need to remember the 4 Cs that every piece of published writing relies on.
Following these steps meticulously helps ensure you're more than just good at your craft as a writer and can present your stories effectively and compellingly.
The four vital steps to creating quality, engaging content are...
- Copywriting / Content Creation
Carefully crafting each line that you write
- Copyediting
Combing over every word and fine-tuning your message
- Content UX
Consistent font sizes, typography, line spacing and paragraph lengths that ensure a good user/reader experience
- Content Design
Combining it all into a visually appealing and effective content flow
Most good content creators can write a 5k-word blog post easily. But not every writer can create a blog post or an article that stands out, engages, is error-free and styled correctly.
Now, you can.
With that in mind, that's all for today.
Tekla Szymanski
Content+Design™
New York・Berlin
Client feedback: "Tekla is a strong communicator who truly understands new media and blends the best attributes of print journalism with an in-depth understanding of web design, technology and usability. Her command of several languages offers a unique perspective on communicating succinctly in the new age of brief messages. Her professionalism is impeccable."
Questions?
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Content + Design
Tekla Szymanski
Without quality content, you don't have a website. Become a better sentient writer (and designer) in the digital world. Because every word counts.
Hi Reader, Reader, as a subscriber, you know my pledge is never to promote my services or market myself through my newsletter. I aim to land in your inbox every other Wednesday with valuable, actionable information about content + design topics of interest to anyone who wants to improve on or plans to create a content-rich website. This email is different. I’d like to share with you a new service that I offer, for a flat rate fee, to anyone reluctant to start a larger project, who has budget...
Reading and understanding are complex neurological concepts. We want to “get into our readers' minds” to give them what they need when they need it in an understandable and valuable way. We want to motivate them to appreciate and consciously act upon our writing. Neuro writing helps do that. It is a neurocognitive tactic that uses persuasive, engaging, honest, straightforward, easy-to-grasp, yet stimulating language. Here are a few concepts in neuro writing to help trigger your readers’...
White space, also referred to as negative space, is an important design concept. Negative space is the absence of active design elements that demand nothing from the user. The term refers to the amount of space, or padding, around visuals, tables, forms, headlines and content on a webpage or on paper (and it does not have to be white). It is more of an intuitive design choice than a hard rule, and every designer applies it differently. There is no standard for how much white space you should...